Systematic Startup by Ricky Coburn
Performance-Led Growth for Startups & Established Brands
I’m Ricky Coburn. For over 20 years, I’ve helped companies grow by focusing on what actually moves the numbers – acquisition efficiency, conversion, and scalable systems. My work spans strategy, performance execution, and leadership, with a focus on turning data into decisions that drive revenue.
Growth Marketing Strategy
Build a clear growth foundation grounded in priorities, tradeoffs, and measurable goals. Strategy starts with understanding where growth should come from, which channels deserve investment, and how success will be measured, before tactics or tools are introduced.
Performance Execution
Translate strategy into disciplined execution across acquisition channels. Campaigns, funnels, and experiments are run with a focus on efficiency, conversion, and scale -continuously optimized based on real performance signals.
From Data to Decisions
We turn numbers into insight and insight into action. Analytics and experimentation inform every move, helping teams focus on what actually drives results.
Location:
Austin Texas
Contact:
info@systematicstartup.com
Trusted by leading agencies and brands
experience
- Data to Decisions – Turning performance data into clear insights that guide prioritization, spend allocation, and growth strategy.
- Funnel Optimization – Designing and refining acquisition and conversion flows to reduce friction and improve efficiency from first touch through retention.
- Experimentation & Optimization – Running structured tests across channels and touchpoints to improve conversion rates and compound performance gains.
- Retention & Lifecycle Growth – Strengthening engagement and lifetime value through lifecycle strategy, messaging, and performance-informed personalization.
- Scalable Growth Systems – Building repeatable growth engines that support sustainable, compounding results—not one-off wins.
results
- More efficient customer acquisition and reduced wasted spend
- Measurable gains in conversion and funnel performance
- Better decision-making driven by actionable customer and performance data
- Revenue growth supported by stronger lifecycle and retention strategy