InstantLocal was just entering the market and needed a Full stack marketer to devise a digital branding strategy and build their audience.
• Develop and execute high-impact B2B & B2C marketing programs to achieve goals of user acquisition, nurturing and development, conversion and customer retention
• Brand development, strategy and positioning including identity, name, logo, design; its style and the tone of its copy; the look and composition of its products; its social media presence.
• Produced Digital Experience Strategy and UI wireframes for key responsive design features for visual design and technical implementation.
• Helped to secure +320 business members and +2.5k user members in 6 month period.
• Named Startup to watch in Culturemap Dallas
• Finalist in Marriott travel incubator