FLOW SPORTS needed someone to build their digital marketing strategy including SEM, SEO as well as develop their blog platform for content distribution. They wanted to build a community to increase their online sales and brand recognition throughout the action sports industry.
• Worked closely with Flow Snowboarding’s marketing director on their digital marketing plan including email marketing, blog marketing and search market indexing.
• Designed and developed a blog on the WordPress platform than integrated seamlessly with their website and online store.
• Created a Digital Marketing strategy and tactically executed on-site and off-site SEO to increase search traffic
• Executed Monthly Analytics reports for KPI reporting
• Increased website traffic by +56%
• Increased brand awareness and community development
• Increased online sales by +14%