Over the past 16 years, Flow, the originator of “speed entry” has expanded from its unique binding technology into an innovative offering of boards, boots, and bindings.

 

Problem: FLOW SPORTS needed someone to build their digital marketing strategy including SEM, SEO as well as develop their blog platform for content distribution. They wanted to build a community to increase their online sales and brand recognition throughout the action sports industry.
 
Process:
• Worked closely with Flow Snowboarding’s marketing director on their digital marketing plan including email marketing, blog marketing and search market indexing.
• Designed and developed a blog on the WordPress platform than integrated seamlessly with their website and online store.
• Created a Digital Marketing strategy and tactically executed on-site and off-site SEO to increase search traffic
• Executed Monthly Analytics reports for KPI reporting

 
Results:  
• Increased website traffic by +56%
• Increased brand awareness and community development
• Increased online sales by +14%

Tasks:

  • SEO audit
  • SEO management
  • Blog Creation
  • Copywriting
  • Community Development