BY DANIEL FOSTER IN TECHSMITH
What’s the difference between being asked to “make something” versus being asked to “make a dish from these 5 ingredients?” Constraints. It’s hard to start a project with a blank, white page, no deadlines, and no boundaries.
The fact is: constraints drive creativity.
You can see it in the work of creative geniuses from Ernest Hemingway to Dr Seuss. From Frank Gehry to your neighbor kid playing with Lincoln Logs.
Constraints also play a huge role in App Preview videos (brief demos that will be included next to the screenshots in iTunes App Store listings this fall). Apple introduced a set of guidelines during their hour-long session at WWDC that define a limited set of production elements. Screen recorded video – yes. Camera video – no. Background music – yes. Animated fingers – no.
We believe these constraints will drive new levels of creativity and we’re building a tool called TechSmith AppShow to help developers, designers, trainers, and marketers create amazing App Preview videos within the constraints.
We also put together the infographic below as a handy reference for anyone creating App Previews for Apple App Store. It covers the most essential dos, don’ts, and best practices.