Conventional wisdom has been to carefully select brand participation avenues and social communication. But consumer behavior and engagement shifts have smashed those rules. A fast-paced treatise from Jay Baer will have you rethinking the foundation of your social program.
Jay Baer of Convince and Convert shares Why It Might Be Time to Completely Change Your Social Media Strategy.
The gist is this. Unless you call, email or otherwise send your content to your audience, you have no idea if it’s going to reach them. Even if you have a huge fan base on your social networks, you never know if your people will see your message.