If you are looking to dabble into social media and need a little help, that’s great. Here are a few questions I would suggest to ask to see if you can figure out which category above your potential consultant might fall into:
- How long ago did you start using social media and why?
Hopefully they were an early adapter and understood the importance early on or caught on quickly.
- What do you personally use social media for and why?
More than sharing funny photos of the keg stand in college, a good consultant shows how they use/have used it for business.
- What is your background other than social media?
If they are helping you with marketing, I would hope they have a background in marketing/promotion of some shape or form.
- Do you blog?
I hope so! And more importantly it is a well-designed well-visited blog?