Archive for the ‘Search Engine Marketing’ Category

June30

So you have a website, now what do you do?

By: R. Lemire

Classic Car Classic WebsiteRemember the movie Field of Dream’s mantra, “build it and they will come”? A website is the complete opposite of that. Having your company’s website online is like having an expensive car in a museum. The car has many functions like a horn and can take your company’s products to market so you can sell them. But until you put the key into the ignition, turn on the engine, know how to drive a car and know the directions to your destination the car is just a museum show piece.  I am going to demonstrate the value and need of Search Engine Optimization for a website. Let’s discuss this analogy and the problems of a complacent and stagnant online marketing approach.

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Posted in: Search Engine Marketing1 comments

April14

Why Search Engines Love Blogs

By: admin

Today there is so much focus on social media websites like Twitter, Facebook and FourSquare, that is easy for companies to forget about the single most important social media tool available: their blog.  As a matter of fact, for companies who are looking to increase their search engine optimization efforts, a well-crafted blog can make a HUGE impact!

To validate this, HubSpot released a study last summer showing some dramatic search related differences for companies including blogs as part of their content strategy. Their data shows small business who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors.

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Posted in: Blog Marketing, Content Development, Link Building, Search Engine Marketing0 comments

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