Full-stack marketing was a term first coined a few years back referring to someone that has a full range of digital marketing skills. Not to be mistaken as a digital marketing specialist who specializes in one specific field like SEO, PPC or marketing automation.
The full-stack marketer fills an all-in-one type of digital customer acquisition role for a small to medium size business (SMB) or startup. They have expertise in a variety of marketing tactics from frontend web development to customer engagement strategies. Wearing multiple hats they are creative-driven, but also data-influenced and proficient in Search Engine Optimization (SEO), copywriting, paid advertising and many other digital growth tactics.