A well developed website allows you to build your brand, provide product information to encourage sales, sell products or services directly over the Internet, provide a better service to your existing and potential client base market nationally and globally 24 hrs a day, 365 days a year.
It is true that the modern day home and commercial real estate investments are almost a thing of the past. Today all the hot pieces of property are found on the Web. Investors are taking their money out of a crumbling real estate market and investing it into web markets online. The modern day construction worker and home builder no longer drive pick-up trucks and wear hard hats, but drink latte’s and work from their personal computers. Today builders and trades men are your IT guys and web developers.
If this is hard for you to understand than think of Apple and their ITUNES store. When you want new music you no longer drive to a mall, circle around a few times for parking then try to avoid contact with the crowds of people until you find the ITUNES store. No, instead you turn on your computer, type ITUNES or Muisc Store into your Google Browser, a couple of clicks on your mouse and you are there. Location, Location, Location no longer refers to a place you can find on a map. But where your business is located on the internet, what page are you located on, and how much time your potential customers need to spend to locate you. You see there is no ITUNES brick and motor chain of stores, no more pimply sales clerks to put up with. These are things of the past. Now people from all around the world come to the same place to find your business, the internet.
Your website is your heavy artillery. It is your most powerful marketing and advertising tool; it works for you every minute of every day. Today, the web is the main media used by consumers when starting their buying process. You want to be considered as a potential destination for consumers and that’s why your website is so important today. By being successful online, you greatly increase your chances of being successful in business.
Only a small number of companies in business today are able to be successful if they do not update their websites regularly. It is our opinion that most successful companies are always changing with the trends in their prospective industry. In order to stay on top, a number of these companies employ our complete website maintenance service to adjust to the times. For this reason Systematic Startup offers Website maintenance as a service to both new and existing clients.
Posted in: Featured, Website Development
To ‘optimize’ a website means to build it so that it will be discovered by search engines, and to design each page in such a way that the site’s contents will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services. Organic Search Engine Optimization (SEO) engagements with Systematic Start-Up are based on key objectives using all appropriate techniques available to professional search engine marketers. Systematic Start-Up Organic SEO methodology is designed to identify those steps necessary to move quickly from planning stages through implementation in order to achieve tangible benefits in as short a time frame as possible.
“SEO IS AN ADVERTISING INVESTMENT THAT KEEPS ON GIVING AND CAN BE LESS COSTLY AND MORE EFFECTIVE COMPARED TO OTHER ADVERTISING OPTIONS THAT YOU MAY CONSIDER…”
SEO is an advertising expense that keeps on giving. When you invest in a newspaper advertising spot, it is expensive and once that advertising is over, it’s gone! With SEO, it keeps on giving every day. You do need to check your results and make the proper modifications to stay on top. SEO is a very good advertising investment when done right. It can also help you acquire customers at a much lower cost (lower customer cost of acquisition). In your advertising (newspaper, radio, etc), you should always make a reference to your website because consumers can find additional information and call to action triggers on your website. Your website is the cornerstone of all your marketing and advertising initiatives.
By implementing our Organic SEO Services, you will drive more targeted traffic to relevant in-site category and landing pages. Through optimizing the most valuable pages of each category section and ensuring site pages are properly indexed at each major search engine, our experts will be able to increase overall site traffic and the conversion rates for your website.
Posted in: Featured, Search Engine Optimization
What is Viral Marketing? Why does it sound so scary? Well to be honest, you really have nothing to fear other than wasting a lot of time using the wrong mediums.
According to Wikepedia, take it or leave it however I think this definition is not that bad…“The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.”
Well if that is the case than couldn’t Viral marketing be considered Guerrilla Marketing Online? Yes, i t could be. Much like a Guerrilla Marketing plan, Viral marketing uses already developed Social Networks to spread the word about your brand. Instead of posting flyer’s on a telephone poll, you instead post them on different networks.
Does it Work? The answer to that is simple. Do you think that Coca Cola and Bank of America would have a facebook site, or a twitter page if it didn’t? Developing a good Viral Campaign for your website not only drives traffic to your site, but it also helps get your site ranked with key search engines.
Posted in: Featured, Viral Marketing
