When you are in the market for a new Social Media Manager it is important to have a good idea of what you are looking for. Below is a rather simple Job description that might help you find that next hire found at Workable

Job brief

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Responsibilities

by Emily Bell March 7, 2016 in Columbia Journalism Review

Something really dramatic is happening to our media landscape, the public sphere, and our journalism industry, almost without us noticing and certainly without the level of public examination and debate it deserves. Our news ecosystem has changed more dramatically in the past five years than perhaps at any time in the past five hundred. We are seeing huge leaps in technical capability—virtual reality, live video, artificially intelligent news bots, instant messaging, and chat apps. We are seeing massive changes in control, and finance, putting the future of our publishing ecosystem into the hands of a few, who now control the destiny of many.

Social media hasn’t just swallowed journalism, it has swallowed everything. It has swallowed political campaigns, banking systems, personal histories, the leisure industry, retail, even government and security. The phone in our pocket is our portal to the world. I think in many ways this heralds enormously exciting opportunities for education, information, and connection, but it brings with it a host of contingent existential risks.

Journalism is a small subsidiary activity of the main business of social platforms, but one of central interest to citizens.

The internet and the social Web enable journalists to do powerful work, while at the same time helping to make the business of publishing journalism an uneconomic venture.

Two significant things have already happened that we have not paid enough attention to:

Recognize New SEO

2013 changed the way the traditional SEO game is played.

Google is continuing to re-write the rules when it comes to online searches and indexing quality content on the top of their related keyword searches. This means that you should avoid getting wrapped up in keyword research, and drive your marketing efforts more towards increasing organic traffic, lead nurturing, and growing their reach.

Consider your titles. You want to create content that is unique, informative, and shareable. Consider the value of “How-To” titles, as they are designed to answer the questions presented by your personas.

You may or may not be aware of the changes that Google made to their search engine last year introducing Panda and the many Penguin updates. Because of the way these changes are affecting search results, in 2013 SEO will shift from optimizing websites for search engines to optimizing content for users. Some of the traditional marketing tools are no longer of value for search engine optimization purposes and may even effect you site negatively.

Google is trying to improve their search results, and a way to do this is to get rid of the spam sites. Nobody wants to see sites for Viagra when they are looking at buying an airline tickets to Alaska. Google knows this so their way of improving their user experience is to find ways to outsmart the spammers. One way to do this is to change their algorithms, or how their search formula works.

In order to be responsive to Google’s many algorithm changes we recommend the following more ‘agile’ approach for your 2013 Inbound Marketing Plan.

The basic concept would be to create campaigns for the brand that will engage not only customers but others to +share the campaign with others.  You can do this by:

Today there is so much focus on social media websites like Twitter, Facebook and FourSquare, that is easy for companies to forget about the single most important social media tool available: their blog.  As a matter of fact, for companies who are looking to increase their search engine optimization efforts, a well-crafted blog can make a HUGE impact!

To validate this, HubSpot released a study last summer showing some dramatic search related differences for companies including blogs as part of their content strategy. Their data shows small business who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors.