The following article written by Genia Stevens originally posted in Business.com gives us an interesting look at five different examples of successful small business marketing campaigns. Part of successful marketing campaign for small businesses is to think outside of the box. Hopefully some of these examples can get us all to think a little more outside of the box.
BY Genia Stevens March 30, 2016 IN Business.com
Anyone familiar with the story of David and Goliath knows David didn’t need to be big to win the battle; the creative thought he put into the battle is what did it for him. Well, that and luck. Small business owners who lack deep pockets are forced to rely mostly on the strength of their marketing strategy and creativity. Excellent execution of a well-planned, strategic and creative marketing campaign can yield great results.
Here are five creative and successful marketing campaigns employed by small business owners.
1. York City Pretzel Company
Meagan Feeser, Director of Marketing at Downtown Inc., shares the guerilla marketing strategy employed by York City Pretzel Company in York, PA. York City Pretzel Company added pretzel sandwiches to their menu in their downtown café location and they wanted a creative way to announce the new menu item.nowing the company’s main weekday target audience would be downtown employees, York City Pretzel placed tiny sandwich boards around town announcing the new menu item. The signs encouraged people to share pictures of the signs on social media for a discount on their sandwich.