You know the drill. Build a pillar page with clusters so you can start getting ranked for keywords. Hub and spoke, pillar and cluster, tomato tomato. Once the page is built you have to sit patiently and wait for Google to notice it.
In the mean time your clients hit you up with all kinds of questions, how long does it take, what does page score mean, is there anything we can do to make it rank faster?
The new SEO tools out there are great, you can learn more about your users, your competitors, and how SERP’s view your site. You can also learn about page errors, page links, page meta, page grading, page authority, page ranking, page suggestions, page recommendations, etc etc etc. the list goes on and on.