To reach more shoppers and increase online sales, the kid’s beach apparel brand ran a comprehensive campaign with Audience Segmentation, FB Click Funnels, Google Product Ads using strategic targeting, resulting in a 6X return on ad spend.
Cut For Adventurous Kids
Feather 4 Arrow is a kid’s lifestyle brand
that is inspired by southern California
beach culture. The collection is made up
of hand drawn graphic tees, casual classics,
and unique swim wear. They embrace
the youth of today’s fun and laid
back approach to fashion by designing
clothes for adventurous kids.
Target Engaged Audiences
Feather 4 Arrow teamed up with Ricky Coburn, a full-stack marketing agency and Facebook Marketing Partner, to develop its online shopping cart strategy. The aim was to move audiences from initial awareness to making a purchase by targeting them with relevant ads.
The team first used third-party aps to automate the shopping cart experience to upsell and cross sell users with intelligent product recommendations throughout the shopping cart experience. They next created drip email campaigns and FB messenger campaigns to engage abandoned cart users.
The team next used third-party data and to create a Custom Audience of people who have engaged with the online store
in the past and have an interest in action sports. It also created a lookalike audience based on this group.
Automated Marketing Messages
The team took over an existing Adwords campaign that was not performing.
The team then targeted its awareness-focused ads to a broad audience:
people in the US aged 18 or older with interests in dierent
team athletes and action sports, as well as its interest-based audiences
and its lookalike audience.