Classic Car Classic WebsiteRemember the movie Field of Dream’s mantra, “build it and they will come”? A website is the complete opposite of that. Having your company’s website online is like having an expensive car in a museum. The car has many functions like a horn and can take your company’s products to market so you can sell them. But until you put the key into the ignition, turn on the engine, know how to drive a car and know the directions to your destination the car is just a museum show piece.  I am going to demonstrate the value and need of Search Engine Optimization for a website. Let’s discuss this analogy and the problems of a complacent and stagnant online marketing approach.

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Today there is so much focus on social media websites like Twitter, Facebook and FourSquare, that is easy for companies to forget about the single most important social media tool available: their blog.  As a matter of fact, for companies who are looking to increase their search engine optimization efforts, a well-crafted blog can make a HUGE impact!

To validate this, HubSpot released a study last summer showing some dramatic search related differences for companies including blogs as part of their content strategy. Their data shows small business who blog have an average of 97% more inbound links, 434% more indexed pages and 55% more visitors.

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The marketing firm Chadwick Martin Bailey released a very interesting report this week regarding Social Media. Consumers Engaged Via Social Media Are More Likely To Buy, Recommend

The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook’s over 400 million users, the opportunity is great for social media marketers.

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